TITLE

A Multi-National Study of Family Decision-making

AUTHOR(S)
Harcar, Talha; Spillan, John E.; Kucukemiroglu, Orsay
PUB. DATE
June 2005
SOURCE
Multinational Business Review (St. Louis University);Summer2005, Vol. 13 Issue 2, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In the globalization age, with worldwide increases in dual income households, decision-making has become more difficult and even more important than in the past. In this article, a five-countries cross - cultural comparisons of husband and wife decision-making roles in the purchase of various goods and services in unlike environments is presented. Despite substantial cultural variation, there are surprisingly high degrees of similarities in family purchasing decision roles among the five countries. This study provides insights for managerial and public policy makers on the implications of cross-cultural similarities and differences in consumer decision-making.
ACCESSION #
25695193

 

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