The Walmart.com Way

Murphy, Samantha
July 2007
Chain Store Age;Jul2007, Vol. 83 Issue 7, p80
Trade Publication
The article focuses on changes made to the Walmart.com site of retailer Wal-Mart for easier online navigation. The top priority was uncluttering Web a site that seemed too crowded with merchandise and information. The retailer removed superfluous links in the left-hand navigational bar and the section was placed in alphabetical order. The site overhaul covered 1,000 categories and more than 2 million site pages.


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