Premiere back in game

Meza, Ed
July 2007
Daily Variety;7/9/2007, Vol. 295 Issue 68, p14
Trade Publication
The article reports on the decision of German pay TV provider Premiere to get back into the soccer game by sublicensing rights to the Bundesliga matches from Arena. It was released that Arena will be signing a deal with Premiere of which share price was increased by about 7 percent to Euro19.80. Premiere has failed from their pursuit of an exclusive rights to the Bundesliga in 2005.


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