TITLE

Porsche goal: Big bang with few ad bucks

AUTHOR(S)
Chappell, Lindsay
PUB. DATE
November 1999
SOURCE
Automotive News;11/29/1999, Vol. 74 Issue 5850, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Porsche's introduction of new products with a small advertising budget. Company's sale of a sport-utility for the first time; Reaching of nontraditional customers through a direct mail marketing campaign.
ACCESSION #
2567211

 

Related Articles

  • Lighthearted Porsche. Voight, Joan // Adweek Western Edition;3/27/95, Vol. 45 Issue 13, p4 

    Deals with the 1995 advertisements for Porsche by Goodby, Silverstein & Partners. Details of the campaign.

  • Porsche revs 1st direct mail video for July. Halliday, Jean // Advertising Age;1/27/1997, Vol. 68 Issue 4, p31 

    Discusses the direct mail video `Love Story' from Porsche, which is an attempt to increase Porsche sales worldwide. Who the video is being sent to; Comments from Joel Ewanick, general marketing manager of Porsche Cars North America; The video as part of Goodby, Silverstein & Partners...

  • Accounts in Review/2.  // Adweek Western Edition;02/01/99, Vol. 49 Issue 5, p9 

    Provides information on the advertising account of Porsche. Advertising budget of the company; Market situation of the company; Contenders for Porsche's account.

  • The Driver's Seat. Baar, Aaron // Adweek Western Edition;10/02/2000, Vol. 50 Issue 40, p34 

    Focuses on the advertising campaign prepared by Carmichael Lynch agency for Porsche automobile. Estimated worth of the campaign; Storyline; Background on the creative team.

  • Porsche's new Boxster revs up European market. Kurylko, Diana T. // Advertising Age International;Jan/Feb97, pI3 

    Focuses on the different kind of advertisements used for Porsche AG's sleek-looking and two-seater car Boxter. Theme of the company's television advertising campaign; Highlights of the different advertisements used for the car; Success of European advertisements strategy.

  • The Driver's Seat. Baar, Aaron // Adweek Eastern Edition;10/2/2000, Vol. 41 Issue 40, p34 

    Focuses on the television advertisement created by Carmichael Lynch for automaker Porsche AG. Use of a storytelling approach to convey the brand's attributes; Depiction of Porsche owners as more than 'chiselled, sexy models'; Authentic appeal of the advertisement; Showcasing of Porsche's theme...

  • A sportier alternative. Voight, Joan; Gazdik, Tanya // Adweek Eastern Edition;1/13/1997, Vol. 38 Issue 2, p2 

    Reports on Porsche's plans to use Super Bowl XXXI to launch advertisements for its Boxster sports car. Theme of the advertising campaign; Features of the Boxster automobile.

  • Porsche ad goal: Big bang with few bucks. Chappell, Lindsay // Automotive News;12/6/1999, Vol. 74 Issue 5851, p24 

    Focuses on the advertising spending of Porsche company. Company's introduction of a sports utility vehicle; Ways developed by Porsche for the advertisement of its cars; Number of cars which the company expects to sell in the United States for 1999.

  • ‘Experience the brand, drive the cars’ heart of Porsche campaign. Wilson, Amy // Automotive News;4/6/2015, Vol. 89 Issue 6667, p0030 

    The article reviews the advertisement for car brand Porsche.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics