TITLE

Name game has enormous stakes

PUB. DATE
November 1999
SOURCE
Automotive News;11/29/1999, Vol. 74 Issue 5850, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on developments in the automobile industry in the United States for the week ended November 29, 1999. Value of vehicle brands discarded by carmakers due to declining sales according to Tom Kinnear, professor at the University of Michigan; David & Goliath as the advertising agency for Kia Motors America.
ACCESSION #
2567197

 

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