Behind in California, GM targets Hispanics

Miller, Joe
November 1999
Automotive News;11/29/1999, Vol. 74 Issue 5850, p1
Trade Publication
Reports on General Motors' strategy for reaching out to the Hispanic population with initiatives in California and Florida. Inclusion of more event sponsorships, advertisements and promotions for the two states' Hispanic communities; Retail sales for the company in Miami and California.


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