TITLE

EMC Improves Its Marketing ABCs

AUTHOR(S)
Sebor, Jessica
PUB. DATE
July 2007
SOURCE
CRM Magazine;Jul2007, Vol. 11 Issue 7, p51
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the decision of EMC Corp. to implement Affinium Suite from Unica to enhance processes and help strengthen a new marketing best practices vision. Brian Fitzgerald, senior director of integrated marketing at EMC Corp., says that the company needs a better process to manage marketing, planning and budgeting. The implementation helped EMC to build the level of visibility with which workers can appreciate the processes.
ACCESSION #
25657841

 

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