EMC Improves Its Marketing ABCs

Sebor, Jessica
July 2007
CRM Magazine;Jul2007, Vol. 11 Issue 7, p51
Trade Publication
The article focuses on the decision of EMC Corp. to implement Affinium Suite from Unica to enhance processes and help strengthen a new marketing best practices vision. Brian Fitzgerald, senior director of integrated marketing at EMC Corp., says that the company needs a better process to manage marketing, planning and budgeting. The implementation helped EMC to build the level of visibility with which workers can appreciate the processes.


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