TITLE

Test-Tube Implementation

AUTHOR(S)
Lager, Marshall
PUB. DATE
July 2007
SOURCE
CRM Magazine;Jul2007, Vol. 11 Issue 7, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes the use of customer relationship management (CRM) systems in managing the growth of clients and sales teams of StemCell Technologies. To set up global marketing campaigns and track responses, StemCell upgraded to Maximizer Enterprise 7. Later on, the company selected Maximizer Enterprise 8 and deployed it to sales representatives around the world. The company also used the CRM system from CRM Consulting and Alpha Pacific Technologies.
ACCESSION #
25657840

 

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