Lager, Marshall
July 2007
CRM Magazine;Jul2007, Vol. 11 Issue 7, p46
Trade Publication
The article explores the concept of aligning technology with methodology to enhance marketing and sales. While technology can open up possibilities for how business conduct business, it is methodology which can manage business processes. When technology and methodology fail to complement each other, a disconnection emerges, says Mark Engelberg, president of TimeLinx Software. There are various technologies that can improve methodology including Net Promoter score from Satmetrix.


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