TITLE

THE ALIGNMENT

AUTHOR(S)
Lager, Marshall
PUB. DATE
July 2007
SOURCE
CRM Magazine;Jul2007, Vol. 11 Issue 7, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explores the concept of aligning technology with methodology to enhance marketing and sales. While technology can open up possibilities for how business conduct business, it is methodology which can manage business processes. When technology and methodology fail to complement each other, a disconnection emerges, says Mark Engelberg, president of TimeLinx Software. There are various technologies that can improve methodology including Net Promoter score from Satmetrix.
ACCESSION #
25657837

 

Related Articles

  • Strategic Sales Management Mix for a Launched New Product. Rukuižienė, Rasa // Proceedings of the International Scientific Conference: Rural De;2011, Vol. 5 Issue 1, p229 

    This article has orientation on identification of interrelated company factors influencing it sales management mix under applied means to develop sales force. The studies about formation of a company's sales force and strategic sales management mix are limited. Therefore, here are revised some...

  • Sales pro emphasizes the personal touch.  // Marketing News;11/04/96, Vol. 30 Issue 23, p8 

    The article focuses on Harvey Mackay, best-selling author and motivational speaker to about 2,000 salespeople at DCI's Field and Sales Force Automation Conference, who stresses on embracing technology, but, in a sustained manner. He offered dozens of tips about how to outmanage, outmotivate, and...

  • Staff misuse may reduce CRM benefits. Mohamed, Arif // Computer Weekly;7/18/2006, p18 

    The article focuses on a survey of Great Britain's companies by Loudhouse Research for Microsoft Dynamics to determine their use of customer relationship management (CRM) technology. According to the survey, because of the poor CRM technology, almost 25% of medium-sized companies have lost...

  • Personal Selling & Sales Management. Wienclaw, Ruth A. // Personal Selling & Sales Management -- Research Starters Busines;4/1/2018, p1 

    Although there are many ways of marketing products and services to prospective customers, personal selling - the process of communicating with the customer on a one-to-one basis with the intention of persuading him/her to purchase a product or service - continues to represent a significant share...

  • It Can Learn from Marketing Automation. Sapp, Dustin // Sales & Service Excellence Essentials;Aug2013, Vol. 13 Issue 8, p16 

    The article offers information on the impact of technological innovation and improvement in sales business. It reflects on sales as a world of measurement, efficiencies and processes. It informs that marketing automation is technology that helps marketers to efficiently segment, automate, and...

  • Taking the Pulse of Sales and Marketing. Goldman, Larry // DM Review;Apr2007, Vol. 17 Issue 4, p8 

    The article highlights the Frost & Sullivan's Sales and Marketing Executive Summit in January 2007. According to the author, the event showcased a different format that allowed more interaction with the attendees, which resulted in a free flow of ideas and communication. He presents several...

  • Sales Planning. Snyder, Ron // Sales & Service Excellence Essentials;Nov2011, Vol. 11 Issue 11, p13 

    The article discusses sales planning in customer relationship planning (CRP). Sales and marketing coordination involves agreeing on the target market. The author explains that CRP services as the backbone of customer acquisition and retention processes such as sales force automation and customer...

  • Marketing automation. Roman, Bob // Professional Carwashing & Detailing;Oct2007, Vol. 31 Issue 10, p138 

    The article discusses the use of merchandising technology in improving efficiency and sales in the car wash business. Technology such as wireless vehicle identification, gated auto-sentry, video surveillance and Internet connectivity are making car wash sales transactions easier, faster and more...

  • Sales Force Automation. Fernekees, Bob // EventDV;May2012, Vol. 2012 Issue 5, pWP24 

    The article focuses on sales automation and marketing automation. It states that though both look distinct processes, they are intertwined in business. It highlights that sale automation presents a dilemma of how salesperson should use the system which monitors his performance. It mentions that...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics