TITLE

CORRALLING CLUTTER

AUTHOR(S)
Beasty, Colin
PUB. DATE
July 2007
SOURCE
CRM Magazine;Jul2007, Vol. 11 Issue 7, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article highlights the decreased commercials and promotions that interrupt television programs, based on the annual ClutterWatch report released by MindShare. The report noted that the average hourly amount of airtime devoted to clutter was flat in 2006, after having risen 3% in 2005. Nielsen Media Research also revealed that people watching commercials during programs also declined.
ACCESSION #
25657829

 

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