Ain't It Rich?

Arussy, Lior
July 2007
CRM Magazine;Jul2007, Vol. 11 Issue 7, p14
Trade Publication
The article deals with the emergence of customer-centric solutions provided by luxury goods retailers and vendors. The trend was driven by a growing distate among shoppers at luxury brand stores because of poor customer service. Instead of enhancing the customer retail experience, stores were focusing on the luxury products they offer. As a remedy, retailers should develop a complete, customer-centric strategy that will complement their products and build loyalty among customers.


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