Marketing's UPPERS & DOWNERS

Conrad, Dennis
August 2007
Casino Journal;Aug2007, Vol. 20 Issue 8, p22
Trade Publication
The article presents a list of the best and the worst casino promotions in 2006 as adjudged by Dennis Conrad, chief strategist of Raving Consulting Co. The best promotions include Clearwater Casino's jackpot bicycles, Harrah's St. Louis' multiplication tables and Golden Casino's park and win promo. Aside from the ongoing problems of false jackpots, errors and malfunctions, other worse promotions were helpline lotto from a government lottery and the Beanie Babies promo in a Southwest casino. INSET: Ongoing worst promotions: the unpaid customer.


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