TITLE

Marketing's UPPERS & DOWNERS

AUTHOR(S)
Conrad, Dennis
PUB. DATE
August 2007
SOURCE
Casino Journal;Aug2007, Vol. 20 Issue 8, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a list of the best and the worst casino promotions in 2006 as adjudged by Dennis Conrad, chief strategist of Raving Consulting Co. The best promotions include Clearwater Casino's jackpot bicycles, Harrah's St. Louis' multiplication tables and Golden Casino's park and win promo. Aside from the ongoing problems of false jackpots, errors and malfunctions, other worse promotions were helpline lotto from a government lottery and the Beanie Babies promo in a Southwest casino. INSET: Ongoing worst promotions: the unpaid customer.
ACCESSION #
25657808

 

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