TITLE

Quality leads

AUTHOR(S)
Roell, Andreas
PUB. DATE
August 2007
SOURCE
Casino Journal;Aug2007, Vol. 20 Issue 8, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents strategies in building and growing e-mail marketing database that will yield quality leads. According to studies, permission-based lists that have been generated in-house result to better databases compared to using rented or purchased customer lists. Marketers are advised to ensure that their prospecting are targeted for their business.
ACCESSION #
25657795

 

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