Creating a strong internal brand

Rush, Rob
August 2007
Casino Journal;Aug2007, Vol. 20 Issue 8, p31
Trade Publication
The article considers internal branding as a way of improving employee morale and satisfaction in the gaming industry. Customer service champions in the March 5, 2007 issue of the "Business Week" magazine are reportedly known to have loyal customers because of satisfied employees, high levels of customer satisfaction and advocacy. Cases of brand builders, such as Harrah's Entertainment, Costco, Commerce Bank and Union Square Cafe, are presented.


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