TITLE

Creating a strong internal brand

AUTHOR(S)
Rush, Rob
PUB. DATE
August 2007
SOURCE
Casino Journal;Aug2007, Vol. 20 Issue 8, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers internal branding as a way of improving employee morale and satisfaction in the gaming industry. Customer service champions in the March 5, 2007 issue of the "Business Week" magazine are reportedly known to have loyal customers because of satisfied employees, high levels of customer satisfaction and advocacy. Cases of brand builders, such as Harrah's Entertainment, Costco, Commerce Bank and Union Square Cafe, are presented.
ACCESSION #
25657788

 

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