What You Call It Does Make a Difference

Savage, Diane C.
July 2007
Journal of Financial Planning;Jul2007, Vol. 20 Issue 7, p34
Academic Journal
The article focuses on retirement planning from the perspective of financial planners. It states that many financial planners think of retirement planning as encompassing many elements: data gathering, investment planning, personal goals, wills, powers of attorney, and more. It mentions that clients may not be thinking of that level of detail, and that financial planners need to learn what their clients are expecting so to be more effective and efficient. It talks about various synonyms that can be used interchangeably with the word "planning" and how using these words can evoke different reactions among clients. It suggests "strategy" as a more effective word that clients would react better to than "planning." It talks about mentioning to clients the need to prepare for emergencies.


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