TITLE

Simmons makes visco move

AUTHOR(S)
Perry, David
PUB. DATE
July 2007
SOURCE
Furniture/Today;7/2/2007, Vol. 31 Issue 42, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the acquisition by Simmons of the Comfor-Pedic line of memory foam mattresses and pillows. Simmons will be forming the Simmons Natural Care latex line, a new specialty sleep division to be headed by Comfor-Pedic officials. The move is to aggressively grow the business in the segment. Moreover, executives of the acquisition said that the move will bring superior products due to the merger of advanced memory foam technology with the strength of the Simmons brand.
ACCESSION #
25654774

 

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