TITLE

Information underload

AUTHOR(S)
Brown, Gordon
PUB. DATE
June 2007
SOURCE
Utility Week;6/15/2007, Vol. 27 Issue 12, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that customer information is a critical corporate asset but fewer than one in ten British organisations claim that their data is 100 percent accurate and 71 percent admit this is costing them money. AMT-Sybex research reveals that companies in Great Britain need to be much more strategic about managing and owning data quality to maximise operational performance and derive real value from customer information.
ACCESSION #
25649165

 

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