Information underload

Brown, Gordon
June 2007
Utility Week;6/15/2007, Vol. 27 Issue 12, p28
Trade Publication
The article reports that customer information is a critical corporate asset but fewer than one in ten British organisations claim that their data is 100 percent accurate and 71 percent admit this is costing them money. AMT-Sybex research reveals that companies in Great Britain need to be much more strategic about managing and owning data quality to maximise operational performance and derive real value from customer information.


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