TITLE

Nets, NBA in digital deal

AUTHOR(S)
Dempsey, John
PUB. DATE
June 2007
SOURCE
Daily Variety;6/28/2007, Vol. 295 Issue 62, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of television networks in transmitting National Basketball Association games on the Internet without making any liabilities in the U.S. The marketing strategy aids in extending contract to entertainment networks, such as Entertainment and Sports Programming Network and American Broadcasting Co. The proposal covers improved transmission of data, provides customer with wireless access and allows on demand service.
ACCESSION #
25641302

 

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