TITLE

MIXED BLESSING?

AUTHOR(S)
McClintock, Pamela; Fleming, Michael
PUB. DATE
June 2007
SOURCE
Daily Variety;6/26/2007, Vol. 295 Issue 60, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the box-office performance of "Evan Almighty" in the U.S. The movie, which features Steve Carell in the lead role and directed by Tom Shadyac, made $32.2 million in its opening week. Executives from Universal Pictures stated that they expect the film to have good word-of-mouth promotion and they acknowledge the big challenges involved with marketing a film which is a spinoff. The company also hired Grace Hill Media for the marketing and publicity of the movie.
ACCESSION #
25640448

 

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