TITLE

DDB Has Universal Appeal

AUTHOR(S)
Feuer, Jack
PUB. DATE
November 1999
SOURCE
Adweek Southeast Edition;11/22/99, Vol. 20 Issue 47, p63
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Universal Studios has assigned roster shop DDB its television advertising spot broadcast buying business in the United States. Estimated value of the spot buying billings; Speculation on Universal's decision to move the spot buying business; Company that formerly handled the business.
ACCESSION #
2563923

 

Related Articles

  • Anxious in adland. Sharkey, Betsy // MediaWeek;09/14/98, Vol. 8 Issue 34, p4 

    Reports on the anxious mood among United States advertisers and media buyers in the second week of October 1998, on the eve of network television's premiere week. Concerns fed by increasingly impatient viewers, stock market, troubles in the White House, international financial crises and fears...

  • Judgment day. Brook, Jill // Adweek Eastern Edition;9/22/1997, Vol. 38 Issue 38, p24 

    Focuses on the power of media buyers to control and determine which television shows in the United States are financial successes. Impact of ad buyers on pop culture; Television executives' catering to the programming preferences of advertisers.

  • Popp Rocks. DeSalvo, Kathy // SHOOT;02/25/2000, Vol. 41 Issue 8, p36 

    Focuses on DDB Needham Chicago advertising executive Greg Popp's views about the agency's Super Bowl advertisements in the United States. Popularity of the `Rex' advertisement for Budweiser; Role of Popp in the production of `USA Today' newspaper's number one and two-ranked spots of the 1999...

  • 4As Calls for Wide Use Of Commercial Ratings Data. Consoli, John // MediaWeek;9/3/2001, Vol. 11 Issue 32, p5 

    Reports the formation of a task force for media buying research in the U.S. Implementation of television commercial ratings; Improvement of the advertising market; Basis of commercial minute.

  • Big buyers put brakes on TV ads. Mermigas, Diane; Ross, Chuck; Greppi, Michele; Wang, Karissa S. // Electronic Media;02/05/2001, Vol. 20 Issue 6, p1 

    Reports on the impact of the anemic media-buying activity on television advertising revenues in the United States during the second quarter of 2000. Decision of a number of major advertisers to exercise their second-quarter options; Advertising revenues of network, syndicated, and cable...

  • Movie studio rethinks joint TV advertisement with condom maker. McNulty, Mike // Rubber & Plastics News;8/6/2001, Vol. 31 Issue 1, p5 

    Focuses on the use of LifeStyles-brand condoms for television commercial of the movie 'American Pie 2' by Universal Studios in the U.S. Reaction of the Ansell Healthcare Products Inc. on the issue; Approval of the commercial; Association of the film with condoms.

  • Getting More for Less. Frankel, Daniel // MediaWeek;06/12/2000, Vol. 10 Issue 24, p18 

    Deals with the higher cost paid by media buyers for lower-rated off-network television (TV) shows in the United States in the year 2000. Ratings of `Friends' and `Seinfeld'; Comments by advertisers on the value of advertising through television shows; Impact of lower ratings on syndication of...

  • Upfront Expected To Come on Strong. Consoli, John; Frankel, Daniel; Larson, Megan // MediaWeek;04/24/2000, Vol. 10 Issue 17, p6 

    Focuses on the syndication upfront of television (TV) programs in the United States in April 2000. Projection by TV broadcast and network sellers on syndication upfront spending for the year 2000; Interest of advertisers on Universal Worldwide Television's `Blind Date'; Views of media buyers...

  • Web find ad buyers in no rush. Bernstein, Paula // Variety;06/04/2001, Vol. 383 Issue 3, p13 

    Deals with the financial problems faced by television networks in the United States (U.S.) because of low advertising market. Reasons for the low market among the media buying sector; Forecast of John Muszynski, a media buying investment officer, on the upfront decrease of the media buying...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics