DDB Has Universal Appeal

Feuer, Jack
November 1999
Adweek Southeast Edition;11/22/99, Vol. 20 Issue 47, p63
Trade Publication
Reports that Universal Studios has assigned roster shop DDB its television advertising spot broadcast buying business in the United States. Estimated value of the spot buying billings; Speculation on Universal's decision to move the spot buying business; Company that formerly handled the business.


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