TITLE

Shop Around

AUTHOR(S)
Lippert, Barbara
PUB. DATE
November 1999
SOURCE
Adweek Southeast Edition;11/22/99, Vol. 20 Issue 47, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers a commentary on the advertising promotion of Priceline.com's WebHouse grocery application division in New York which features actor William Shatner. Details on the print and television advertisements for the promotion; Advertising agency that handled the promotion; Amount paid to Shatner for the promotion.
ACCESSION #
2563915

 

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