TITLE

It's Client First at Deutsche Bank

AUTHOR(S)
Wells, Joyce
PUB. DATE
June 2007
SOURCE
Database Trends & Applications;Jun2007, Vol. 21 Issue 6, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the client relationship management (CRM) system developed by Deutsche Bank. Deutsche Bank, a global provider of financial services based in Frankfurt, Germany, reorganized the company from seven major divisions down to three. However, despite the consolidation, there was not a combined view of the customer database. Daniel Marovitz, COO of Technology for the Global Banking Division of the company, opted to build the CRM system themselves. The resulting CRM system, Client First, is now outsourced to Luxoft.
ACCESSION #
25637382

 

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