It's Client First at Deutsche Bank

Wells, Joyce
June 2007
Database Trends & Applications;Jun2007, Vol. 21 Issue 6, p1
The article focuses on the client relationship management (CRM) system developed by Deutsche Bank. Deutsche Bank, a global provider of financial services based in Frankfurt, Germany, reorganized the company from seven major divisions down to three. However, despite the consolidation, there was not a combined view of the customer database. Daniel Marovitz, COO of Technology for the Global Banking Division of the company, opted to build the CRM system themselves. The resulting CRM system, Client First, is now outsourced to Luxoft.


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