Is a thirst for Alpha status behind Coke's high-tech talk?

Crain, Rance
November 1999
Crain's Chicago Business;11/22/99, Vol. 22 Issue 47, p11
Comments on Coca-Cola Co.'s plan to install vending machines that automatically increase product prices in accordance to weather changes. Opposition to the company's strategy; Potential problem of man-made product scarcity; Marketing problems encountered by the company.


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