Garner: retail IT must ramp up for Web 2.0

Saran, Cliff
June 2007
Computer Weekly;6/5/2007, p4
Trade Publication
The article reports on the forecast of John Davison, managing vice-president of Gartner, that retail information technology (IT) directors must improve their e-commerce sites and in-store technology to support the changes of consumers' buying habits in Great Britain. Davison predicted that the 16% turnover in retail marketing will come from the Internet by 2011. IT will also need to build and support the infrastructure for greater web use and tracking customers across multiple channels. He added that stores would need to provide Internet kiosks and self-service tills to support the Web 2.0 approach to shopping by 2017.


Related Articles

  • Are You Ready for Web 2.0 Marketing? Stern, Arthur; Wakabayashi, Chie // J@pan Inc.;Summer2007, Issue 72, p6 

    The article discusses Web 2.0 as a threat to traditional marketing practices and media. Examples of which are the social network services and online word-of-mouth. In Japan where 80% of the consumers research products online and 90% have made online purchases, companies like MUJI, Honda and Nike...

  • INTERNET USERS - STATISTICAL PICTURE, COMPARISONS AND TRENDS. Tutunea, Mihaela // Studia Universitatis Babes-Bolyai, Negotia;2009, Vol. 3, p161 

    The widening of the digital medium into all the branches of human activity raised a challenge for marketing online experts. We know all that in cyberspace consumers from two different world, on and offline meet. Consequently the cyber marketer should know very well the profile and preferences of...

  • WEB 2.0 PROMOTION TECHNIQUES IN HOSPITALITY INDUSTRY. RUZIC, DRAGO; ANDRLIC, BERISLAV; RUZIC, IVAN // International Journal of Management Cases;Dec2011, Vol. 13 Issue 4, p310 

    Changing economic conditions, new forms of consumer behaviour, and especially new technologies are likely to cause the emergence of new or growth of existing hospitality market. In developed economies increasing attention is given to the study of the role of new technologies in the field of...

  • Leveraging Web 2.0 for business. Chia, Emily // Enterprise Innovation;Dec2007, Vol. 3 Issue 7, p14 

    Information about the business opportunities that Web 2.0 could offer that was discussed at the conference "Embracing Web 2.0: The definitive guide to business survival in the Internet-dominated world," among the Information Technology Management Associates (ITMA) on November 28, 2007 in...

  • Online retail sales, profitability continue to climb.  // Fairfield County Business Journal;6/6/2005, Vol. 44 Issue 23, p14 

    Forecasts business and economic improvements for online retail in the U.S. Growth of online shopping by women; Increase in the sale of over-the-counter medications and personal care; Profitability for retailers and internet service provides; Benefits from search engine marketing.

  • Determinants of Recent Online Purchasing and the Percentage of Income Spent Online. Hannah, Brendan; Lybecker, Kristina M. // International Business Research;Oct2010, Vol. 3 Issue 4, p60 

    The recent stagnation of electronic commerce highlights the need to understand contemporary online consumer behavior. E-commerce's slow growth has coincided with an explosion in the usage of Web 2.0 activities. These novel online venues have created many new channels for online retailers to...

  • E-Commerce Technology: Back to a Prominent Future. Lin, Kwei-Jay // IEEE Internet Computing;Jan/Feb2008, Vol. 12 Issue 1, p60 

    E-commerce is a big business with a growing market size and has been a major driving force in the IT industry for the past decade. Companies now need to provide online shopping or marketing Web presence to allow for direct customer connections. Here, the author reviews some primary e-commerce...

  • Blogging: A new play in your marketing game plan. Singh, Tanuja; Veron-Jackson, Liza; Cullinane, Joe // Business Horizons;Jul2008, Vol. 51 Issue 4, p281 

    Abstract: The emergence, proliferation, and ubiquity of the Internet have not only transformed businesses, but also altered the relationship between businesses and the customer. Recent advances in technology have helped to migrate this relationship to an interactive level where technology...

  • Control Freaks. Fry, David // Multichannel Merchant (Penton Media, Inc.);Jan2008, Vol. 4 Issue 1, p23 

    The article reveals the declining trend in online shopping. It describes the impact of the changes in consumer behavior and technological innovations on online marketing and retailing. It discusses how the advent of Asynchronous JavaScript and XML (AJAX) influenced electronic commerce. The...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics