TITLE

Garner: retail IT must ramp up for Web 2.0

AUTHOR(S)
Saran, Cliff
PUB. DATE
June 2007
SOURCE
Computer Weekly;6/5/2007, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the forecast of John Davison, managing vice-president of Gartner, that retail information technology (IT) directors must improve their e-commerce sites and in-store technology to support the changes of consumers' buying habits in Great Britain. Davison predicted that the 16% turnover in retail marketing will come from the Internet by 2011. IT will also need to build and support the infrastructure for greater web use and tracking customers across multiple channels. He added that stores would need to provide Internet kiosks and self-service tills to support the Web 2.0 approach to shopping by 2017.
ACCESSION #
25615238

 

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