A lofty idea

June 2007
Travel Weekly Australia;6/8/2007, Issue 51, p26
Trade Publication
The article reports on the launch of online travel sites designed for booking and creating of social forums for travelers to boost businesses. Some of the most popular sources of information include TripAdvisor and IgoUgo wherein users could edit or contribute everything from hotel and restaurant reviews, hotel videos and suggest itineraries. These forums give retailers and suppliers to learn about consumer feedbacks on a wide range of travel products.


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