PreK-12 Textbook Sales Improve in Open Territories in April

June 2007
Educational Marketer;6/25/2007, Vol. 38 Issue 13, p4
Trade Publication
The article reports on the improvement in the sales of PreK-12 textbooks in open territories in April 2007. It states that PreK-12 textbook sales declined 21.4% to $175.5 million, while supplemental sales were down 16.35 to $65.4 million compared in 2006. However, textbook publishers did see improvement sales to non-adoption states in April, which carried forward to the plus column in secondary and total textbook sales.


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