Customization Seen as Trend in PreK-12 Strategies

June 2007
Educational Marketer;6/25/2007, Vol. 38 Issue 13, p1
Trade Publication
The article focuses on the customization in the publishing of textbooks in the U.S. It states that customization to a particular market niches is under way for supplemental publishers and is expected to continue. It adds that the school district's decision-making for purchasing of supplemental increased from 185 in 2006 to 26% in 2007. Michael Ross, senior vice president for corporate development at Encyclopaedia Brittanica, claims that creating good content is no longer enough.


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