TITLE

It is not about the price

AUTHOR(S)
Malcmacher, Louis
PUB. DATE
June 2007
SOURCE
Proofs;Jun2007, Vol. 90 Issue 3, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers some tips on selling dental products to dentists. It states that selling to dentists is completely different from selling to any consumer or any other health-care professional. It claims that price is not the most important factor that motivates dentists to purchase a product, rather it is the dental representative's capability to make the sale. It also suggests some techniques for selling products to dentists.
ACCESSION #
25591878

 

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