TITLE

Branding in Hospitals: Meeting customer demand

AUTHOR(S)
Weisberg, Karen
PUB. DATE
November 1999
SOURCE
FoodService Director;11/15/99, Vol. 12 Issue 11, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the branded quick-service restaurants (QSR) at cafeterias of two health care facilities in the United States. Customers' expectations from the cafeterias; Training of QSR employees at the cafeterias; Special food items offered by branders.
ACCESSION #
2558567

 

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