Branding in Hospitals: Meeting customer demand

Weisberg, Karen
November 1999
FoodService Director;11/15/99, Vol. 12 Issue 11, p78
Trade Publication
Provides information on the branded quick-service restaurants (QSR) at cafeterias of two health care facilities in the United States. Customers' expectations from the cafeterias; Training of QSR employees at the cafeterias; Special food items offered by branders.


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