In Wake of QSRs: Campus operators explore brand alternatives, choices

November 1999
FoodService Director;11/15/99, Vol. 12 Issue 11, p16
Trade Publication
Reports that branding is increasing among college and university food service operators in the United States. Branded concepts using lessons learned from quick-service restaurants on campus in the 1980s and 1990s; Examples of branded programs at some universities.


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