TITLE

Bridging the gap

AUTHOR(S)
Glass, Amy
PUB. DATE
July 2007
SOURCE
Pharmaceutical Representative;Jul2007, Vol. 37 Issue 7, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article addresses the problem on generation gap among pharmaceutical sales representatives in the U.S. It describes the characteristics of the three demographic groups, the Baby Boomers, Generation X and Generation Y, and notes that understanding of generational differences is the first step in bridging gaps within the sales team. The author also cites specific areas where conflict can arise, such as communication modalities and individual views.
ACCESSION #
25585223

 

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