The passenger

Farmer, Paula
July 2007
Pharmaceutical Representative;Jul2007, Vol. 37 Issue 7, p32
The article presents the top ten tips that can help pharmaceutical sales representatives prepare when their superiors or associates want to ride-along in their sales trip. In preparing for a ride-along, pharmaceutical representatives are advised to schedule activities, secure adequate supply of promotional materials, update customer profiles and territory business plan, and review last field-contact reports. Sharing the sales itinerary with the ride-along guest is also suggested.


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