Herman, Rayna
July 2007
Pharmaceutical Representative;Jul2007, Vol. 37 Issue 7, p18
The article discusses the result of a quantitative research that assesses the selling environment of the U.S. pharmaceutical industry. It aims to characterize representatives' interactions with physicians, identify contributors to access and value, compare company performance, and recommend strategies to improve access to high prescribing physicians. Several tables depicting data gathered from the study are presented, including the trend in hard-to-see physicians and service delivery resources.


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