TITLE

ACCESS REPORT

AUTHOR(S)
Herman, Rayna
PUB. DATE
July 2007
SOURCE
Pharmaceutical Representative;Jul2007, Vol. 37 Issue 7, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the result of a quantitative research that assesses the selling environment of the U.S. pharmaceutical industry. It aims to characterize representatives' interactions with physicians, identify contributors to access and value, compare company performance, and recommend strategies to improve access to high prescribing physicians. Several tables depicting data gathered from the study are presented, including the trend in hard-to-see physicians and service delivery resources.
ACCESSION #
25585219

 

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