Summer reading

Herman, Matthew
July 2007
Pharmaceutical Representative;Jul2007, Vol. 37 Issue 7, p3
The article discusses various reports published within the issue, including one by K. C. Warner on the ins-and-outs of working in a co-marketing agreement and another by Amy Glass on the modern American workforce.


Related Articles

  • Gonzo Marketing. Locke, Christopher // Executive Excellence;Nov2001, Vol. 18 Issue 11, p8 

    Discusses the efficacy of gonzo marketing which is not really marketing but marketing advocacy. Efficacy of advertising on the internet; Importance of content in an advertisement in attracting audience; Need for the companies to become active participants.

  • Alliances and marketing agreements.  // Air Transport World;May97, Vol. 34 Issue 5, p88 

    Presents an update on alliances and marketing agreements in the airline industry as of May 1997. Includes American Airlines and British Airways' expansion of their frequent-flier programs; Air New Zealand's expansion of its code-sharing agreement with United; Delta Air's addition of Air France...

  • Brands Bring Something New to Cruises: Good News. Klara, Robert // Adweek;2/17/2014, Vol. 55 Issue 7, p13 

    The article examines marketing agreements by cruise ship line companies and other firms who will provide services on cruises including Norwegian Cruise Line and video game industry firm Nintendo, Royal Caribbean and cable television network Bravo and MSC Cruise Line and producers of the Smurf...

  • Bits.  // Adweek Eastern Edition;3/8/1999, Vol. 40 Issue 10, p34 

    Reports on developments about advertising and marketing agreements in the United States as of March 8, 1999. Marketing agreement between Bluefly and Excite; Launching of the atomfilms.com service of Stom Corp.; Partnership of Discovery Channel Online with Ford Motor Co. division, Mercury; Other...

  • Chapleau devising marketing plan.  // Northern Ontario Business;Aug2014, Vol. 34 Issue 10, p3 

    The article reports on the branding and marketing plan worked by the Town of Chapleau in Ontario aimed at attracting visitors to the region and promote economic development.

  • CFPB Puts Writing on Wall for Marketing Agreements. Collins, Brian // Nationalmortgagenews.com;10/8/2015, p1 

    The Consumer Financial Protection Bureau warned lenders Thursday to avoid marketing services agreements where payment for advertising is really just disguising kickbacks.

  • Crane Aerospace & Electronics, UPS.  // AirGuide Business;2/8/2010, p7 

    The article reports on the contract signed between Crane Aerospace & Electronics and United Parcel Services (UPS) for the distribution of airplane parts to different countries.

  • Motivation in the labor market. Katul'skii, E. // Problems of Economic Transition;Jun97, Vol. 40 Issue 2, p39 

    Examines the factors that motivate people in the labor force in Russia. Individuals regard of key social and labor related tradeoffs; Determination of the place of labor in the structure of life values; Characterization of valuational mass consciousness.

  • Labor force movement. Gimpel'son, V.; Gorbacheva, T. // Problems of Economic Transition;Jun97, Vol. 40 Issue 2, p51 

    Examines the turnover aspect of the labor force movement in Russia. Trends in labor force movement; Causes and effects of labor force turnover; Negative aspects of labor mobility in a market economy.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics