Y&R spawns speedy little shop '2.1'

Snyder, Beth
December 1999
Advertising Age;12/6/1999, Vol. 70 Issue 50, p76
Trade Publication
This article announces the launch of Young & Rubicam's Y&R2.1, an agency within an agency designed to be a smaller version of the parent advertising company. The agency will integrate online and offline marketing for clients worldwide. The new venture will be headed by David Sable as president-CEO, with another 20 to 30 employees already signed on. The new agency also is intended to serve as a kind of feeder to Y&R. The agency will be launched initially in North America and will move into Europe and Latin America in the first quarter of 2000.


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