TITLE

BULLETIN BOARD

PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, p67
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs on issues and events related to Internet advertising as of December 6, 1999. Acquisition of Opt-in Email.com by Internet advertising network DoubleClick; Agreement of job site Monster.com to pay an amount of money to America Online as part of a marketing deal; Acquisition of Stein Rogan & Partners by True North Communications.
ACCESSION #
2558339

 

Related Articles

  • AOL's Redgate deal could spur more mergers. Donaton, Scott // Advertising Age;5/23/1994, Vol. 65 Issue 22, p16 

    Reports that America Online's acquisition of multimedia developer Redgate Communications Corp. sets the stage for a new round of new-media mergers. Possibility of similar mergers between established communications companies and advertising agencies; Possible takeover targets such as Modem Media,...

  • BREAKING.  // New Media Age;2/2/2006, p3 

    The article offers news briefs related to interactive marketing as of February 2006. Agency network Golley Slater has acquired Web design agency Push Digital. Digital marketing agency Blue Barracuda plans to launch a new production division to lead its expansion into blogging, podcasting and...

  • THE SHORT TAIL. Klaassen, Abbey; Hampp, Andrew // Advertising Age;11/27/2006, Vol. 77 Issue 48, p1 

    The article reports on online advertising dollars and the Big Four: Google, Yahoo, MSN, and AOL. The Interactive Advertising Bureau's analysis discovered that the top ten online companies accounted for 72 percent of all interactive ad revenue. The Online Publishers Association has been bringing...

  • AOL's 'gut-wrenching' overhaul. Atkinson, Claire // Advertising Age;2/23/2004, Vol. 75 Issue 8, p1 

    Reports on the plan of America Online to focus on providing dial-up services and hard-sell direct-response advertisements and price, as of February 2004. Factors which contributed to the problems of the company; Decision to review its marketing approach; Advertising agencies hired by the company.

  • Why AOL should beware of invading the affiliate's objectivity. Panay, Christian // Marketing Week;1/25/2007, Vol. 30 Issue 4, p38 

    The article reflects on the initial $900 million bid of America Online (AOL) Inc. to acquire TradeDoubler in Great Britain. The author explained that the bid was deemed undervalued by looking at the perceived strength of the company, concepts, and market. He added that AOL has recognized the...

  • Pop-ups should prepare to pop=off.  // New Media Age;1/9/2003, p19 

    Focuses on the decision of American Online Inc. (AOL) to introduce blocking programs for pop-up advertisements in the Internet. Views of consumers on pop-up advertising; Issues addressed by the decision of AOL; Advantage of interactive advertising campaigns over pop-up advertisements.

  • Ekay plans expansion through AIM listing.  // New Media Age;11/3/2005, p5 

    This article reports on a plan by advertising agency Ekay to list on AIM as of November 2005. It will use the money raised to buy online agencies. The company specializes in media planning/buying across online, print, broadcast and outdoor media. It also provides direct response marketing and...

  • DNA to double in size after Razorfish buy. Brooks, Greg // New Media Age;2/2/2006, p7 

    This article reports on the planned growth of interactive advertising agency DNA after its acquisition by Avenue A/Razorfish as of February. DNA is preparing to grow by 50% and launch a dedicated behavioral analysis team. The agency is recruiting 25 people for the Customer Insight Group to be...

  • AOL pulls cash offer for TradeDoubler. Goldsmith, Jill // Daily Variety;3/16/2007, Vol. 294 Issue 55, p3 

    The article reports on the plans of AOL to acquire Swedish online marketing company TradeDoubler. AOL said that the acquisition will help improve its Internet advertising presence in Europe. The shareholders acceptance for the bid and recommendations of the board of directors of TradeDoubler are...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics