TITLE

MicroStrategy plays on Super Bowl

AUTHOR(S)
Beeler, Amanda
PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, p67
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the marketing strategy of electronic business services company MicroStrategy in 1999. The company has launched a 30-second Super Bowl Sunday slots in 1999. Microstrategy spent 2.5 million on the slots, four will be during the pre-game show and one in the fourth quarter of the game. The television advertising campaign, combined with a print effort that broke in December magazines such as Business Week and Fortune, mark the company's first major advertising effort. For 10 years, MicroStrategy has provided electronic business intelligence services such as data analysis and one-to-one marketing to companies ranging from Ameritrade to Xerox Corp. While most of MicroStrategy's services can not be used directly by consumers, the advertisements depict activities the average consumer understands and might be interested in.
ACCESSION #
2558337

 

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