TITLE

Funny about HBO...it works

AUTHOR(S)
Ross, Chuck
PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article announces the selection of Home Box Office (HBO) as a runnerup for the Cable Marketer of the Year award given by Advertising Age in 1999. HBO rarely has had many successful television series at the same time, including The Sopranos, Arliss and Sex in the City. A teaser advertising campaign for The Sopranos started at HBO in November 1999. One fun aspect of the campaign will be trucks rolling through about 40 cities labeled Tony Soprano Waste Management. Special events to promote HBO original series has become the pay channel's hallmark. According to HBO marketing chief, the network is different than most other cable and broadcast networks in several key ways. HBO also is differentiated from most other networks in that people can buy the brand.
ACCESSION #
2558326

 

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