TITLE

Cable TV Marketer of the Year

AUTHOR(S)
Ross, Chuck
PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article announces the selection of Music Television (MTV) cable network as Advertising Age's Cable TV Marketer of the Year in 1999. MTV ratings are up during the year. The network has won the award for practically inventing marketing for cable channels. The network's promotion for the September 2000 MTV Video Music Awards was fresh and classy. The channel is looking at the Metropolitan Opera House as a possible venue for the awards. Securing the Metropolitan Opera House is significant for MTV.
ACCESSION #
2558325

 

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