TITLE

New services, clients boost agency hiring

AUTHOR(S)
Endicott, R. Craig
PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on new clients and expansion of the services of advertising agencies in the U.S. to boost growth in 2000. Agency mergers are the primary means of head count growth among 8 percent of agencies. The larger the agency the tighter the relationship between employment growth and mergers. New clients and expansion of new services are primary vehicles for growth among 8 percent and 27 percent, respectively of agencies. Among new services, interactive agencies are staffing and creating a seller's market for middle layers of account management. According to a survey conducted, only 1.2 percent of agencies predict a drop in agency employment. The survey says 31.3 percent of participating agencies presently comprise the smallest employment rung.
ACCESSION #
2558321

 

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