TITLE

Designing a new consultant

AUTHOR(S)
Markowitz, Michael
PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an article about the role of advertising consultants in the branding and advertising process. Characteristics of a strategic creative consultant; Transformation of the strategic insights of the client into usable inputs; Integration of the creative passion in an agency into the strategic skill of a client.
ACCESSION #
2558316

 

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