TITLE

Get poppin'

PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues in favor of the plan of Kellogg Co. to emphasize individual brands in its upcoming marketing initiatives. Decline in sales in the cereal category; Sales of convenience food lines.
ACCESSION #
2558313

 

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