YesMail deal to enhance buying via e-messages

Beeler, Amanda
December 1999
Advertising Age;12/6/1999, Vol. 70 Issue 50, p40
Trade Publication
This article deals with the agreement signed by YesMail.com with RadicalMail to offer clients streaming video technology for their electronic mail marketing. YesMail president David Tolmie believes the technology will be the common electronic mail marketing format in just a few years. Unlike enhanced audio and video electronic mails already used by YesMail, the RadicalMail agreement will allow consumers to interact and ask questions about products and to purchase products without going to a separate site.


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