WWF grapples with loss of sponsors to rival WCW

Friedman, Wayne
December 1999
Advertising Age;12/6/1999, Vol. 70 Issue 50, p26
Trade Publication
This article focuses on the decision of the World Wrestling Federation to ease sex and violence following the loss of sponsors to its rival World Championship Wrestling in 1999. Industry analysts believe advertisers' claim the advertising shift was over content is a convenient one, but not the only underlying reason. Some industry executives believe Coca-Cola is getting a bigger financial deal with World Championship Wrestling. One media buyer who did not want to be named said he was able to get big discounts buying World Championship Wrestling because his client bought other Turner cable network dayparts.


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