TITLE

UDV's Cuervo tequilas may land at JWT, Burnett

AUTHOR(S)
Chura, Hillary; Petrecca, Laura
PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of the North American operation of United Distillers & Vintners to replace advertising agency Grybauskas Beatrice. The agency will lose its traditional advertising responsibilities on Jose Cuervo and Cuervo 1800 tequila brands. The brands could move to UDV roster agencies J. Walter Thompson USA, New York or Leo Burnett Co., Chicago, with a decision by yearend. Grybauskas will continue to handle interactive advertising and special projects for the brands. The New York shop created the colorful animated Cuervo Critters that are integrated into the bulk of the brand's advertising.
ACCESSION #
2558298

 

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