TITLE

Dell ads aim at broad target

AUTHOR(S)
Elkin, Tobi
PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of a mass consumer marketing effort by Dell Computer Corp. for its Web-centric personal computer in 1999. The multimedia campaign, created by Lowe Lintas & Partners Worldwide, began rolling in December with the theme Born to Web. The effort features a broad mix of high-profile network and cable television buys, advertisements in lifestyle magazines, Internet banners, sponsorships and the company's first significant out-of-home campaign. The company bought a billboard placement in New York's Times Square as well as outdoor space for its WebPC in major metropolitan areas.
ACCESSION #
2558297

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics