TITLE

Hardee's agency move marks heartland focus

AUTHOR(S)
Kramer, Louise
PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the selection of Johnson/Ukropina Creative Marketing to handle the advertising account of burger chain Hardee's Food Systems in 1999. The selection of another advertising agency reflects the desire of Hardee's to better target its core customers in the U.S. The chain is known for its breakfast biscuits and popular with the after-church crowd on Sundays. The deal has proved controversial on Wall Street, with CKE Restaurants trading near fifty-two-week lows. The poor performance is attributed in part to the unexpectedly bad condition of many Hardee's outlets and their continuing sales declines.
ACCESSION #
2558293

 

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