TITLE

Visa teams up with e-tailers to acquire online dominance

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the decision of Visa USA to use print and television advertising, promotions and partnerships with electronic retailers in a push to dominate electronic commerce. The company unveiled a partnership with Amazon.com with a new television spot from BBDO Worldwide. It follows partnerships with America Online, eToys and several other online companies for advertising, promotional and other marketing efforts. The move is part of the strategy of the company, which includes an online component on all marketing efforts. The overall objective of the company is to keep the Visa brand synonymous with electronic commerce.
ACCESSION #
2558292

 

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