TITLE

Nabisco maps major ad blitz to back new cookie, cracker lines

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plans of Nabisco to introduce whole new brands of both crackers and cookies in February 2000. Sportz, a line of cheddar- or pizza-flavored crackers in six sport-related shapes, is intended for kids ages 6 to 12; Cafe Cremes, a line of vanilla sandwich cookies, is aimed at women 45 and older. The new product lines are intended to fill gaps Nabisco has identified in growing segments. Nabisco spent $74 million in media to support cookies and crackers in 1998. For the first half of 1999, it shelled out $61.5 million.
ACCESSION #
2558290

 

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