Lipton plans $45 mil effort for entry into dinner mixes

Thompson, Stephanie
December 1999
Advertising Age;12/6/1999, Vol. 70 Issue 50, p3
Trade Publication
This article reports on Lipton's entry into the dry dinner-mixes category as of December 6, 1999. Lipton is betting $45 million it can create a stir with its first entry in the growing $450 million dry dinner-mixes category. The Unilever unit in January 2000 will extend its eponymous brand beyond soups and side dishes to complete meals. The marketer will roll out a line of meal kits intended to be paired with chicken, called Lipton Sizzle & Stir. The launch will receive a whopping $45 million in TV and print support starting in March 2000.


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